CHECKLIST
Founder thought leadership for GEO
Build the founder's visibility so AI assistants associate them with the right topics.
Overview
For whom
Founders and CEOs of small and mid-sized companies
Items
10
Time needed
Ongoing, about 2–4 hours a week
Level
Beginner–intermediate
1.Choose 2–3 topics to be known for
Focus makes it easier for both people and AI to connect the name with an area of expertise.
2.Same name, title and bio everywhere
Use the same spelling, title and short bio on your website, LinkedIn and in media.
3.Personal page with Person schema
A page on the company website with bio, topics, appearances and Person schema.
4.Matching LinkedIn profile
Headline and about text should reflect the same topics and link to the company.
5.Publish original insights with data regularly
Share observations from real projects or surveys. Original data gets cited more than generic advice.
6.Guest on industry podcasts
Podcasts often publish transcripts and show notes that become searchable sources.
7.Guest posts and op-eds in trade media
A well-argued piece in an established newspaper or trade publication strengthens the link to the topic.
8.Speak at events and make sure it's documented online
Ask the organiser to publish a speaker page, summary or video, otherwise the appearance only exists in memory.
9.Answer questions where customers are
Forums, LinkedIn threads and communities where customers ask questions are good places to show expertise.
10.Track whether AI names the founder for the topic
Regularly ask AI assistants about experts in your topics and note whether the founder is mentioned.
Updated:
See where you stand before you start
Measure how often AI engines mention your company, or book a free analysis and we'll go through the list together.