GEO launch readiness

1. 1.Register the domain and set up DNS

   Pick a short domain that matches the company name, ideally securing both your local TLD and .com. Host DNS with a reliable provider and document who holds the login.

2. 2.Secure email on the domain (SPF, DKIM, DMARC)

   SPF, DKIM and DMARC prove that mail from your domain is genuine and keep it out of spam folders. Start DMARC at p=none and tighten it once the reports look clean.

3. 3.Publish llms.txt

   Place a short markdown file at /llms.txt that explains what you do and links to your key pages. It takes half an hour and gives AI tools a clean summary.

4. 4.Publish llms-full.txt

   An extended file with the actual text of your key pages makes it easy for tools that read llms files to get full context in one request.

5. 5.Allow AI crawlers in robots.txt (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended)

   Make sure robots.txt does not block the crawlers you want to be visible to. Decide per bot instead of inheriting a template that shuts everything out.

6. 6.Check that your CDN/firewall does not block AI crawlers

   Services like Cloudflare can block AI bots by default regardless of robots.txt. Review the bot settings and test with real user agents.

7. 7.Server-render content so it is visible without JavaScript

   Many AI crawlers do not execute JavaScript. View the page source: if headings and body text are there you are fine, otherwise you need SSR or prerendering.

8. 8.XML sitemap submitted to Google and Bing

   A sitemap listing all indexable pages helps search engines find new content quickly. Submit it in both Google Search Console and Bing Webmaster Tools, since several AI services rely on Bing's index.

9. 9.Organization schema

   Describe the company with name, logo, URL, contact details and sameAs links in JSON-LD. It helps engines tie your site to the right entity.

10. 10.WebSite schema

    A WebSite block on the homepage states the site name and language and confirms which domain is the official one.

11. 11.Person schema for the founder

    Give the founder their own page with Person schema, job title and a link to LinkedIn. It makes it easier for AI to understand who is behind the company.

12. 12.FAQPage schema

    Mark up pages that contain genuine questions and answers. The Q&A format is easy for AI to reuse, but only when the questions are ones customers actually ask.

13. 13.BreadcrumbList schema

    Breadcrumbs show how pages relate and give engines a clear picture of your site structure.

14. 14.Article schema with published and updated dates

    Set datePublished and dateModified on articles and guides. Freshness is a signal, and the dates should also be visible on the page.

15. 15.A pillar guide on your core topic

    Write a thorough guide on the topic you want to be associated with. It becomes the hub that cluster pages and external links point to.

16. 16.5–8 cluster pages answering specific buyer questions

    Each page answers one concrete question such as price, choosing between options or a common problem. Open with a direct answer.

17. 17.Internal links between pillar and clusters

    Link from the guide to each cluster page and back, using descriptive anchor text. It shows which page is the main source.

18. 18.Comparison page against the alternatives

    Buyers ask AI for comparisons. An honest page explaining when you fit and when an alternative fits better is often more citable than pure sales copy.

19. 19.About page with a clear description of what the company is

    The first sentence should say what the company is, for whom and where: “X is a … that helps … in …”. AI engines readily reuse that phrasing.

20. 20.Same name, address and description everywhere

    Use exactly the same company name, address and short description on your site, profiles and directories. Conflicting details blur the entity.

21. 21.LinkedIn company page

    A complete LinkedIn page with description, website and industry is one of the most used sources about companies.

22. 22.Google Business Profile and Bing Places

    Claim both and fill in category, hours and description. They feed maps as well as AI answers about local providers.

23. 23.Basic profiles on Allabolag, Hitta.se and Eniro

    Swedish directories often appear as sources in Swedish AI answers. Check that the details are correct and add your website and description where possible.

24. 24.Industry directories and review sites

    Choose the directories and review sites actually used in your industry, such as G2 for software or local review sites for services.

25. 25.Wikidata entry if you meet the requirements

    Wikidata requires the item to be supported by independent sources. If you qualify, an entry helps machines identify the company unambiguously.

26. 26.Community mentions at launch (Reddit, industry forums)

    Take part where your audience already talks and be open about who you are. Genuine posts are often cited; spam gets removed and hurts trust.

27. 27.Appearance on a podcast or in trade media

    An episode or article in an established outlet gives you an independent source that describes the company in someone else's words.

28. 28.Google Search Console and Bing Webmaster Tools

    Verify the domain in both tools to see indexing, errors and which queries produce impressions.

29. 29.Analytics that measures traffic from AI services

    Create a channel group for referrals from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com so AI traffic is visible on its own.

30. 30.Baseline of AI citations and customer cases with up-to-date figures

    Record how AI engines answer your key questions before you start so you can see change. Publish customer cases with real, approved figures and keep them current.

Updated: 2026-11-13