CHECKLIST
GEO for product launches
Prepare a launch so AI assistants can describe the new product correctly.
Overview
For whom
Product and marketing teams ahead of a launch
Items
12
Time needed
2–3 weeks before to 8 weeks after launch
Level
Intermediate
1.Launch page indexed before launch day
Publish a page in advance, without revealing details if you prefer, so it has time to be indexed.
2.Clear product definition in the first paragraph
State what the product is, for whom and which problem it solves in the first sentence.
3.Product/SoftwareApplication schema
Mark up the product page with the right type, name, description and manufacturer.
4.FAQ with buyers' questions
Answer questions about price, integrations, availability and who it suits.
5.Comparison page against alternatives
Explain honestly how the product differs from existing solutions.
6.Update llms.txt
Add the product page and a short description to llms.txt on launch day.
7.Press release through an established channel
Distribute through a channel journalists actually follow, such as a major newswire.
8.Pitch trade media and industry newsletters
A personal email to the right editor produces editorial coverage more often than a mass send-out.
9.Genuine community participation
Share the launch where your audience is and answer questions openly.
10.Update all profiles and directories
LinkedIn, review sites and directories should describe the new product.
11.Baseline measurement before launch
Record how AI engines answer the questions the product should appear for before launch.
12.New measurement after 2, 4 and 8 weeks
Repeat the same questions and compare. Changes take time and vary between engines.
Updated:
See where you stand before you start
Measure how often AI engines mention your company, or book a free analysis and we'll go through the list together.