CHECKLIST
GEO vs SEO: dividing responsibilities
How SEO and GEO work together without duplicated effort or gaps.
Overview
For whom
Marketing teams with in-house or agency SEO support
Items
10
Time needed
A half-day workshop plus a monthly check-in
Level
Intermediate
1.Decide who owns what
Write down which areas SEO, GEO, content and development are responsible for so nothing falls through the cracks.
2.A shared list of priority topics
Start from the same topics and business goals in both workstreams instead of separate plans.
3.Map keywords to prompts
For each important keyword, write two or three questions a buyer would ask an AI assistant.
4.SEO owns crawlability, speed and indexing
The technical foundation is shared. Let one party be responsible for keeping it healthy.
5.Review robots.txt so nobody blocks AI crawlers
Changes to robots.txt or the firewall can accidentally shut out AI bots. Require a review before each change.
6.One owner for schema
Structured data becomes contradictory when several teams add it. Appoint one owner.
7.Content briefs with both keywords and answer format
Each brief lists keywords, the questions to answer and where the direct answer should go.
8.Coordinate link building and digital PR with the source strategy
The sites that provide links are often the same ones AI cites. Plan them together.
9.One shared report: rankings + AI mentions
Show Google positions and mentions in AI answers in one report so the whole picture is visible.
10.Monthly check-in
Review results, new questions and upcoming changes once a month.
Updated:
See where you stand before you start
Measure how often AI engines mention your company, or book a free analysis and we'll go through the list together.