CHECKLIST
Schema markup for B2B companies
The structured data that helps search engines and AI understand who you are and what you sell.
Overview
For whom
B2B companies and their web developers
Items
12
Time needed
1–2 days
Level
Intermediate
1.Organization with name, logo and contact
The foundation for all other markup. Put it on the homepage and reuse the same @id everywhere.
2.sameAs links (LinkedIn, company registries, Wikidata)
The links confirm that the profiles belong to the same company and help engines merge the information.
3.WebSite schema
States the site name and language and can be connected to Organization via publisher.
4.Service or Product schema per offering
Describe each service or product on its own page with name, description and provider.
5.SoftwareApplication for software
SaaS products should use SoftwareApplication with category and operating system or browser.
6.Offer with price if the price is public
Add Offer only when the price is actually on the page. Invented or hidden prices send confusing signals.
7.FAQPage on pages with genuine questions
Use it where questions and answers are visible to visitors, not as hidden extra text.
8.Article/BlogPosting with dates and author
Set headline, dates and author on all editorial content.
9.Person for founders and writers
Give key people their own pages with Person schema, job title and sameAs to LinkedIn.
10.BreadcrumbList
Shows your site hierarchy and is often used in search results.
11.Review/AggregateRating only with genuine reviews
Mark up only real reviews visible on the page. Self-serving reviews violate Google's guidelines.
12.Validate with Schema Markup Validator and Rich Results Test
Test each page type after changes and fix errors and warnings.
Updated:
See where you stand before you start
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